Native Advertising Speaker
AdWorld
On-stage breakdowns of how operators scale native past Meta plateaus, presented to AdWorld's global performance-marketing audience.
▸ About · Founder
Marcel Sattler.
Founder of native-advertising.net. $100M+ deployed on native ad networks since 2015 — for DTC, dropshipping, lead-gen and affiliate brands operating between $2k/day and $50k/day in ad spend.
Started in affiliate at 17 on Meta. Built a Facebook agency. Watched Meta delete client accounts overnight in 2018. Rebuilt everything on Taboola and Outbrain, then expanded across the 7-network native stack.
Founder · since 2014
▸ By the numbers
A decade of buying native traffic, end-to-end.
$100M+
Spend deployed since 2015
75+
Blitz-scaling campaigns in last 12 months
7
Native networks owned daily
10+ yrs
Inside the native auction
▸ Story
Why native, why now.
I started affiliate marketing at 17, running Facebook ads with €20/day from my bedroom. I scaled that into an agency that managed seven-figure monthly Facebook spend for white-hat DTC and lead-gen clients.
Then in 2018 the wave came. Facebook started deleting fan pages, killing ad accounts, banning personal accounts behind them — clean, brand-safe campaigns with real products getting flagged at scale. Our team stopped being media buyers and started being full-time account firefighters.
I moved every dollar to Taboola and Outbrain. Burnt six-figures learning the platforms the hard way. But once it clicked — once I understood that native isn’t an algorithm to fight, it’s a system to game in your favor — I never went back.
Today native-advertising.net runs the full native stack for operators between $2k/day and $50k/day. We’re direct partners with every major network. We’ve shipped 75+ blitz-scaling campaigns in the last 12 months alone. And the brands hiring us? Mostly 8-figure shops you’ve never heard of. They like it that way.
▸ Speaker · Educator
Sharing what works in public.
Native Advertising Speaker
Affiliate World
Stage time at the largest affiliate-marketing conference — sharing the angle / advertorial / scaling framework live with the operator community.
@nativeadvertisingnet
YouTube
285+ videos. The #1 free public resource for scaling on native ads — campaign teardowns, platform walkthroughs, account audits.
Want me to look at your account?
60-minute call. I tell you straight whether native fits right now, and if it does, we sketch the launch plan live. If it doesn’t fit, you walk with the playbook anyway.
Book the call