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native-advertising.net
Outbrain agency · since 2015

The Outbrain agency, now the Teads team. Same Smartlogic. Same operators.

Outbrain finalized its merger with Teads in June 2025. The platform, the inventory and the algorithm are unchanged, we've moved $20M+ across what's now the combined Teads network since 2015. Read the playbook here or jump straight to the new Teads agency page.

$20M+
On Outbrain alone
$100M+
Across all networks
10+ yrs
Buying native

01 · Why us on Outbrain

Four reasons operators pick us as their Outbrain agency.

  • 01

    We know Smartlogic from the inside out.

    Outbrain's Smartlogic algorithm rewards specific creative patterns and bid behaviors. We've reverse-engineered what triggers it after $20M+ of campaign data, and we won't ship a creative that fights it.

  • 02

    Onyx access · premium publishers only.

    Direct partnership unlocks Onyx, Outbrain's premium publisher network (CNN, USA Today, Le Monde, Bild). Self-serve doesn't get there, but our clients do.

  • 03

    Engage You audiences pre-built.

    We've built Engage You audience segments per vertical from $20M+ of conversion data. Your campaign starts targeting proven audiences from day one, not learning from scratch.

  • 04

    Compliance-cleared per Outbrain policy.

    Outbrain's content guidelines are stricter than Taboola's in some categories. We know what gets approved on first submission and what triggers manual review.

02 · What we do on Outbrain

The Outbrain stack , owned end-to-end.

01

Smartlogic optimization

Bid strategy + creative cadence engineered around how Smartlogic actually scores campaigns, not guessed at.

02

Onyx premium publisher inventory

Direct access to Outbrain's tier-1 publisher network. Your ads run alongside editorial content on CNN, USA Today, Bild and the rest.

03

Engage You audience targeting

Hand-built audience segments from our $20M+ Outbrain dataset. Faster optimization, less learning-phase waste.

04

Conversion Bid Strategy

Bid daily toward your real CPA goal. Outbrain's algo responds to clean conversion signal, we make sure it gets it.

05

Server-side conversion API

Direct Outbrain S2S integration. 97%+ match rate. No more 'the dashboard says one thing, my backend says another.'

06

Daily creative + bid work

New thumbnails, new headlines, killed sections every business day. The loop turns daily, not weekly.

03 · Proof

Real campaigns. Real spend.

See all 9 case studies →
  • BEAUTY DTC · EU + USA · 90-DAY WINDOWUnder NDA
    €790k/mo€5.3M/mo
    Monthly revenue · €k · 9-month run-rate

    From €790k at 11% profit to €5.3M at 22% · in 90 days.

    The Meta auction had tightened past the point where margin held. We opened Taboola + Outbrain with a rewritten advertorial funnel, scaled across 8 angles in the test window, and Shopify total sales hit €5,303,773 across the 90-day comparison. Online store conversion ratchet from 3.10% to 3.42% (+10%) at the same time, proof the traffic was qualified, not just cheaper.

  • FASHION DTC · USA · 30-DAY WINDOWUnder NDA
    €2.38M/mo€2.62M/mo
    Monthly revenue · €M · 30 days

    +€245k extra revenue in 30 days · same SKUs, new channel mix.

    They were already a healthy 8-figure operator on Meta. We layered native (Taboola + Outbrain) on top, not as a replacement, as a parallel buy. Total sales jumped from €2,380,565 to €2,625,046 in the first 30 days. Store conversion climbed from 6.17% to 6.78% (+10%) because the native-warmed traffic landed with intent already built.

  • SHAPEWEAR DTC · USA + INTL · 30-DAY WINDOWUnder NDA
    $60k/day$100k/day
    Daily spend · €k · 90 days

    From $60k/day to $100k/day in 90 days · €9.7M total revenue.

    Mid-7-figure operator stalled at $60k daily on Meta. Native opened headroom: in 90 days daily spend reached $100k+ (peak €103,379 on Jun 26), total Shopify sales €9,716,841 (+28%), and store CR climbed from 4.46% to 5.49% (+23%). The mix held, Meta revenue never dropped a euro.

04 · Outbrain FAQ

The questions other Outbrain agencies skip.

3 CLIENT SLOTS OPEN ·     

Ready to put your Outbrain account in better hands?

Sixty minutes on a call. We’ll tear down your currentOutbrain account, tell you straight whether we can improve the math, and sketch the launch plan on the call itself.

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