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native-advertising.net
Outbrain agency · since 2015

The Outbrain agency — now the Teads team. Same Smartlogic. Same operators.

Outbrain finalized its merger with Teads in June 2025. The platform, the inventory and the algorithm are unchanged — we've moved $20M+ across what's now the combined Teads network since 2015. Read the playbook here or jump straight to the new Teads agency page.

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$20M+
On Outbrain alone
$100M+
Across all networks
10+ yrs
Buying native

01 — Why us on Outbrain

Four reasons operators pick us as their Outbrain agency.

  • 01

    We know Smartlogic from the inside out.

    Outbrain's Smartlogic algorithm rewards specific creative patterns and bid behaviors. We've reverse-engineered what triggers it after $20M+ of campaign data — and we won't ship a creative that fights it.

  • 02

    Onyx access — premium publishers only.

    Direct partnership unlocks Onyx, Outbrain's premium publisher network (CNN, USA Today, Le Monde, Bild). Self-serve doesn't get there — but our clients do.

  • 03

    Engage You audiences pre-built.

    We've built Engage You audience segments per vertical from $20M+ of conversion data. Your campaign starts targeting proven audiences from day one, not learning from scratch.

  • 04

    Compliance-cleared per Outbrain policy.

    Outbrain's content guidelines are stricter than Taboola's in some categories. We know what gets approved on first submission and what triggers manual review.

02 — What we do on Outbrain

The Outbrain stack — owned end-to-end.

01

Smartlogic optimization

Bid strategy + creative cadence engineered around how Smartlogic actually scores campaigns — not guessed at.

02

Onyx premium publisher inventory

Direct access to Outbrain's tier-1 publisher network. Your ads run alongside editorial content on CNN, USA Today, Bild and the rest.

03

Engage You audience targeting

Hand-built audience segments from our $20M+ Outbrain dataset. Faster optimization, less learning-phase waste.

04

Conversion Bid Strategy

Bid daily toward your real CPA goal. Outbrain's algo responds to clean conversion signal — we make sure it gets it.

05

Server-side conversion API

Direct Outbrain S2S integration. 97%+ match rate. No more 'the dashboard says one thing, my backend says another.'

06

Daily creative + bid work

New thumbnails, new headlines, killed sections every business day. The loop turns daily, not weekly.

03 — Proof

Real campaigns. Real spend.

See all 9 case studies →
  • BEAUTY DTC · EU + USA · 90-DAY WINDOWUnder NDA
    €790k/mo→€5.3M/mo
    Monthly revenue · €k · 9-month run-rate

    From €790k at 11% profit to €5.3M at 22% — in 90 days.

    The Meta auction had tightened past the point where margin held. We opened Taboola + Outbrain with a rewritten advertorial funnel, scaled across 8 angles in the test window, and Shopify total sales hit €5,303,773 across the 90-day comparison. Online store conversion ratchet from 3.10% to 3.42% (+10%) at the same time — proof the traffic was qualified, not just cheaper.

  • FASHION DTC · USA · 30-DAY WINDOWUnder NDA
    €2.38M/mo→€2.62M/mo
    Monthly revenue · €M · 30 days

    +€245k extra revenue in 30 days — same SKUs, new channel mix.

    They were already a healthy 8-figure operator on Meta. We layered native (Taboola + Outbrain) on top — not as a replacement, as a parallel buy. Total sales jumped from €2,380,565 to €2,625,046 in the first 30 days. Store conversion climbed from 6.17% to 6.78% (+10%) because the native-warmed traffic landed with intent already built.

  • SHAPEWEAR DTC · USA + INTL · 30-DAY WINDOWUnder NDA
    $60k/day→$100k/day
    Daily spend · €k · 90 days

    From $60k/day to $100k/day in 90 days — €9.7M total revenue.

    Mid-7-figure operator stalled at $60k daily on Meta. Native opened headroom: in 90 days daily spend reached $100k+ (peak €103,379 on Jun 26), total Shopify sales €9,716,841 (+28%), and store CR climbed from 4.46% to 5.49% (+23%). The mix held — Meta revenue never dropped a euro.

04 — Outbrain FAQ

The questions other Outbrain agencies skip.

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