Editorial pre-sells that warm cold traffic before they hit the form. CPL-targeted buying across native — beating Google Search in seven of nine categories. For lead-gen operators ready to scale past paid search.
Same lead, same offer, same vertical. One auction broke. The other one opened up. We don’t replace your Google account. We add the channel that’s pulling in the opposite direction.
What was a $24 lead two years ago is $48 now. Same form, same intent, less margin per closed deal. Your CRO team's done their job — the auction is the problem. And it's not going back to where it was.
Pipeline's down. Calls are slower. Two of your three best closers are switching from quota to commission-only because there aren't enough leads to fight over. You don't have a sales problem. You have a top-of-funnel problem — and you can't fix it on the channels that broke it.
Even when CPLs hold, conversion to SQL is sliding. You're paying more for leads that close worse. The metric your sales team cares about isn't CPL — it's CPA. And it's broken in two places at once.
Most lead-gen operators try to fix this by tightening Google. Wrong fix. You don’t need a better Google account — you need a second source of leads that your sales team can close on. Native is that second source.
Long-form content that gives the reader a reason to fill the form before they ever see it. We've seen 4-6× lift over a cold lander, every category.
Sometimes a two-step beats a one-step on both CPL and quality. We test which structure fits your category — and don't pretend we know the answer before the data does.
We bid where your closers can close. That means optimizing daily against your real CPA — not the platform's CPL. Goal-targeted budgets, network by network.
Server-side tracking that ties native spend to qualified leads, not just form submissions. We see which sources convert in your CRM — and starve the rest.
Their Google leads were costing $84 and the auction kept tightening. We built a three-step editorial funnel, ran it across Taboola and Outbrain, and cut CPL to $31 in four months — while SQL conversion went from 18% to 26%. 4.2× the qualified pipeline for the same monthly spend.
Their AdWords account was capped. We rebuilt the angle as an editorial 'three things to check before you renew' piece and pushed it through Outbrain and MGID. SDR team called the result 'the cleanest pipeline we've had in a year.'
Generic Google forms weren't qualifying. We ran editorial pre-sells that walked homeowners through the renovation process step-by-step. Leads came in better-educated and 2.3× more likely to book the estimate.
The exact angle that broke the auction open. The two-line advertorial headline that flipped CPL by 60% in a week. The offer math the founder doesn’t want competitors copying. We pulled it into a 22-minute behind-the-scenes video — for operators serious enough to put native to work.
Drop your details. Watch in your inbox.
Sixty minutes. We pull apart your offer, your margins, your page. If native won't make you money right now, you'll hear it on this call — before you've signed anything.
Three angles. Three advertorials. Nine thumbnails. You approve, we build. Your brand in our hands, with compliance checked network by network so nothing gets pulled on day one.
Server-side pixel, conversion API, Voluum or Bemob, and live accounts across Taboola, Outbrain, MGID and RevContent. By the end of the week the plumbing is bulletproof and the test budget's approved.
Campaigns ship across every network. We optimize daily, send a Loom every week, and keep a Slack channel open with the founder in it. From here it's hands-on, every day, until you tell us to stop.
Drop your email. Watch in your inbox.
We send the link straight to your inbox — that way the video sits in your email forever, you can come back to it anytime, and we can email you when there’s a new playbook live.
Sixty minutes on a call. We’ll look at your current CPL, your close rate, your sales motion — and tell you straight whether native will fix the math, or won’t. Either way, you leave with the funnel structure we’d build.
