EPC lifted 92% — same offer, same payout.
He'd hit a wall on Outbrain at $0.72 EPC for months. Same offer, same payout, same networks. We rewrote the advertorial from a blank page, opened a direct line into MGID's tier-1 inventory, and ran 14 thumbnail variants in week one. EPC climbed to $1.38 in six weeks, daily spend doubled with it.
