Foundations
How the 7-network native auction actually works, why it rewards different creative than Meta, and the three structural advantages operators ignore.
Every angle, every advertorial, every dollar of media buying we’ve ever deployed on Taboola, Outbrain, Teads, MGID, Yahoo Native, NewsBreak, Mediago and RevContent — operationalized into a video playbook you can ship from day one.
No theory chapters, no “Like & Subscribe” — just the systems we use on the actual agency accounts every day. Join the waitlist for early-bird pricing the day it goes live.
▸ Inside the course
How the 7-network native auction actually works, why it rewards different creative than Meta, and the three structural advantages operators ignore.
The advertorial-angle library we build before any spend goes live. 14 templates that consistently beat the control on cold native traffic.
Eugene-Schwartz-style breakdown of the headline → hook → mechanism → offer flow. Includes 20+ teardowns of advertorials currently making money.
Step-by-step for Taboola, Outbrain, Teads, MGID, Yahoo Native, NewsBreak, Mediago, RevContent — bid logic, segment selection, supply rules.
Why your pixel under-reports by 18–35%. Click-ID capture, S2S conversion APIs, reconciliation loop — implementation included.
Stay live: claim rules, before/after photos, supplements/sweeps, the GDPR-vs-CCPA matrix per network. Avoid the 7 things that get you banned.
The exact spend-step ladder we use to go from $1k → $50k/day without breaking ROAS. Daily checklists, kill criteria, scale triggers.
How to run 50+ creative iterations per week with a 2-person team. Templates, naming conventions, version control, no spreadsheet hell.
The Looker dashboards we hand clients. Per-network ROAS, click-to-conversion velocity, S2S vs pixel match rate. Built so anyone can read it.
▸ Who it’s for
You’re running $10k+/day on Meta and the auction is closing in. Native is the next channel — and the only one where the cost-per-add-to-cart is still going down.
You’ve got the offers but the platforms keep eating your accounts. Native runs clean, scales without compliance drama, and pays out in higher EPCs than Meta on the same angles.
Your CMO wants you to “diversify beyond Meta” and your team has no idea where to start. This course is what we’d hand a new media buyer on day one.

“I’ve spent a decade learning native the hard way — burned six figures, lost accounts, watched competitors do it better. This course is everything I wish someone had handed me on day one.”
▸ Waitlist
The first hundred waitlist signups get an exclusive invite price before public release. No spam, no daily drip — one email when it’s live.