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native-advertising.net
Teads agency · since 2015

The Teads agency with $20M+ deployed since before the rebrand.

Teads completed its acquisition of Outbrain in February 2025 and unified the brand in June 2025. We've moved $20M+ on the platform since 2015 — back when it was still called Outbrain. Same Smartlogic, same Onyx premium inventory, plus Teads' video formats and outcomes-based buying layered on top.

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$20M+
On Teads alone
$100M+
Across all networks
10+ yrs
Buying native

01 — Why us on Teads

Four reasons operators pick us as their Teads agency.

  • 01

    We bought on this platform before the rebrand.

    Most agencies pitching 'Teads' learned the platform in 2025. We've been deploying on what's now the combined Teads network since 2015 — through the Outbrain era, through Smartlogic's three major revisions, and now through the merger.

  • 02

    Onyx premium publishers — direct partner access.

    Teads inherited Outbrain's Onyx publisher network: CNN, USA Today, Le Monde, Bild, and the rest of the tier-1 editorial web. Self-serve doesn't open Onyx — direct partnership does, and we have it.

  • 03

    Outstream + inRead video formats fluent.

    Teads' original strength: outstream video that runs inside editorial articles, not in pre-roll competition. We build for both Teads' native widget AND its video formats — most agencies do one or the other.

  • 04

    Outcomes-based buying ready.

    Teads' 2026 platform pushes hard toward outcomes-based bidding (CPA, ROAS goals) instead of CPM. We've already moved every client to outcome buying — no learning curve when Teads pulls remaining CPM inventory.

02 — What we do on Teads

The Teads stack — owned end-to-end.

01

Smartlogic optimization (inherited from Outbrain)

Bid strategy + creative cadence built around how Smartlogic actually scores campaigns — refined across $20M+ of campaign data.

02

Onyx premium publisher inventory

Direct access to Teads' tier-1 editorial network: CNN, USA Today, Le Monde, Bild and 800+ other publishers.

03

Outstream + inRead video creative

Native video that runs inside editorial content, not against pre-roll. 6s, 15s, 30s formats built per article context.

04

Server-side conversion API (S2S)

Direct Teads S2S integration. Post-iOS17.4 + post-Privacy-Sandbox, this is the only tracking that survives. 97%+ match rate.

05

Outcomes-based bidding (oCPM, tROAS)

Bid toward your real CPA or ROAS goal, not impressions. The bid logic Teads is moving everyone to in 2026 — we've already shipped it.

06

Daily creative + bid work

New thumbnails, new headlines, new video cuts, killed sections every business day. Loop turns daily, not weekly.

03 — Proof

Real campaigns. Real spend.

See all 9 case studies →
  • BEAUTY DTC · EU + USA · 90-DAY WINDOWUnder NDA
    €790k/mo→€5.3M/mo
    Monthly revenue · €k · 9-month run-rate

    From €790k at 11% profit to €5.3M at 22% — in 90 days.

    The Meta auction had tightened past the point where margin held. We opened Taboola + Outbrain with a rewritten advertorial funnel, scaled across 8 angles in the test window, and Shopify total sales hit €5,303,773 across the 90-day comparison. Online store conversion ratchet from 3.10% to 3.42% (+10%) at the same time — proof the traffic was qualified, not just cheaper.

  • FASHION DTC · USA · 30-DAY WINDOWUnder NDA
    €2.38M/mo→€2.62M/mo
    Monthly revenue · €M · 30 days

    +€245k extra revenue in 30 days — same SKUs, new channel mix.

    They were already a healthy 8-figure operator on Meta. We layered native (Taboola + Outbrain) on top — not as a replacement, as a parallel buy. Total sales jumped from €2,380,565 to €2,625,046 in the first 30 days. Store conversion climbed from 6.17% to 6.78% (+10%) because the native-warmed traffic landed with intent already built.

  • SHAPEWEAR DTC · USA + INTL · 30-DAY WINDOWUnder NDA
    $60k/day→$100k/day
    Daily spend · €k · 90 days

    From $60k/day to $100k/day in 90 days — €9.7M total revenue.

    Mid-7-figure operator stalled at $60k daily on Meta. Native opened headroom: in 90 days daily spend reached $100k+ (peak €103,379 on Jun 26), total Shopify sales €9,716,841 (+28%), and store CR climbed from 4.46% to 5.49% (+23%). The mix held — Meta revenue never dropped a euro.

04 — Teads FAQ

The questions other Teads agencies skip.

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