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native-advertising.net
Teads agency · since 2015

The Teads agency with $20M+ deployed since before the rebrand.

Teads completed its acquisition of Outbrain in February 2025 and unified the brand in June 2025. We've moved $20M+ on the platform since 2015, back when it was still called Outbrain. Same Smartlogic, same Onyx premium inventory, plus Teads' video formats and outcomes-based buying layered on top.

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$20M+
On Teads alone
$100M+
Across all networks
10+ yrs
Buying native

01 · Why us on Teads

Four reasons operators pick us as their Teads agency.

  • 01

    We bought on this platform before the rebrand.

    Most agencies pitching 'Teads' learned the platform in 2025. We've been deploying on what's now the combined Teads network since 2015, through the Outbrain era, through Smartlogic's three major revisions, and now through the merger.

  • 02

    Onyx premium publishers · direct partner access.

    Teads inherited Outbrain's Onyx publisher network: CNN, USA Today, Le Monde, Bild, and the rest of the tier-1 editorial web. Self-serve doesn't open Onyx, direct partnership does, and we have it.

  • 03

    Outstream + inRead video formats fluent.

    Teads' original strength: outstream video that runs inside editorial articles, not in pre-roll competition. We build for both Teads' native widget AND its video formats, most agencies do one or the other.

  • 04

    Outcomes-based buying ready.

    Teads' 2026 platform pushes hard toward outcomes-based bidding (CPA, ROAS goals) instead of CPM. We've already moved every client to outcome buying, no learning curve when Teads pulls remaining CPM inventory.

02 · What we do on Teads

The Teads stack , owned end-to-end.

01

Smartlogic optimization (inherited from Outbrain)

Bid strategy + creative cadence built around how Smartlogic actually scores campaigns, refined across $20M+ of campaign data.

02

Onyx premium publisher inventory

Direct access to Teads' tier-1 editorial network: CNN, USA Today, Le Monde, Bild and 800+ other publishers.

03

Outstream + inRead video creative

Native video that runs inside editorial content, not against pre-roll. 6s, 15s, 30s formats built per article context.

04

Server-side conversion API (S2S)

Direct Teads S2S integration. Post-iOS17.4 + post-Privacy-Sandbox, this is the only tracking that survives. 97%+ match rate.

05

Outcomes-based bidding (oCPM, tROAS)

Bid toward your real CPA or ROAS goal, not impressions. The bid logic Teads is moving everyone to in 2026, we've already shipped it.

06

Daily creative + bid work

New thumbnails, new headlines, new video cuts, killed sections every business day. Loop turns daily, not weekly.

03 · Proof

Real campaigns. Real spend.

See all 9 case studies →
  • BEAUTY DTC · EU + USA · 90-DAY WINDOWUnder NDA
    €790k/mo→€5.3M/mo
    Monthly revenue · €k · 9-month run-rate

    From €790k at 11% profit to €5.3M at 22% · in 90 days.

    The Meta auction had tightened past the point where margin held. We opened Taboola + Outbrain with a rewritten advertorial funnel, scaled across 8 angles in the test window, and Shopify total sales hit €5,303,773 across the 90-day comparison. Online store conversion ratchet from 3.10% to 3.42% (+10%) at the same time, proof the traffic was qualified, not just cheaper.

  • FASHION DTC · USA · 30-DAY WINDOWUnder NDA
    €2.38M/mo→€2.62M/mo
    Monthly revenue · €M · 30 days

    +€245k extra revenue in 30 days · same SKUs, new channel mix.

    They were already a healthy 8-figure operator on Meta. We layered native (Taboola + Outbrain) on top, not as a replacement, as a parallel buy. Total sales jumped from €2,380,565 to €2,625,046 in the first 30 days. Store conversion climbed from 6.17% to 6.78% (+10%) because the native-warmed traffic landed with intent already built.

  • SHAPEWEAR DTC · USA + INTL · 30-DAY WINDOWUnder NDA
    $60k/day→$100k/day
    Daily spend · €k · 90 days

    From $60k/day to $100k/day in 90 days · €9.7M total revenue.

    Mid-7-figure operator stalled at $60k daily on Meta. Native opened headroom: in 90 days daily spend reached $100k+ (peak €103,379 on Jun 26), total Shopify sales €9,716,841 (+28%), and store CR climbed from 4.46% to 5.49% (+23%). The mix held, Meta revenue never dropped a euro.

04 · Teads FAQ

The questions other Teads agencies skip.

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