Watch. Read. Apply.

▸ Native ads

“

The first two weeks are for reading the funnel. Purchases may not be there yet. Do not kill the test, or scale it, on a mood.

▸ Native ads

“

An advertorial is the page the click lands on. One angle, a story a stranger will finish, and a single path to the product you…

▸ Native ads

“

Check the pixel and the server event before you spend. A dashboard that disagrees with the shop is not a result. It is a broken test.

▸ Native ads

“

The click should land on an article, then on a product page that matches it. Set the store up so the test measures the offer, not…

▸ Native ads

“

Pick a product that already sells and that a stranger would read about. The rest of a native campaign cannot rescue a product…

▸ Taboola

“

Open the account the network will actually serve. Self-serve is fast. A managed account is a rep, block lists, and a path onto…

▸ Native ads

“

Launch only after the product, the article, and the tracking exist. Name the campaign so you can read it, and block traffic you…

▸ Native ads

“

Scale a native winner by adding supply: more of the right sites, places you already ship, then the next network. Clone the angle first.