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▸ Case Studies

Real campaigns. Real spend. Forecastable revenue.

Nine campaigns we ran across three verticals — pulled from the last two years. Names withheld under NDA. Full numbers walked through on a call.

$100M+
Native spend managed
3.8×
Median ROAS
9
Real campaigns below
3
Verticals

01 / E-COMMERCE & DROPSHIPPING

DTC brands & dropshippers.

See the e-com playbook →
  • BEAUTY DTC · EU + USA · 90-DAY WINDOWUnder NDA
    €790k/mo→€5.3M/mo
    Monthly revenue · €k · 9-month run-rate

    From €790k at 11% profit to €5.3M at 22% — in 90 days.

    The Meta auction had tightened past the point where margin held. We opened Taboola + Outbrain with a rewritten advertorial funnel, scaled across 8 angles in the test window, and Shopify total sales hit €5,303,773 across the 90-day comparison. Online store conversion ratchet from 3.10% to 3.42% (+10%) at the same time — proof the traffic was qualified, not just cheaper.

    +571%REVENUE
    11→22%PROFIT MARGIN
    3.42%STORE CR (+10%)
  • FASHION DTC · USA · 30-DAY WINDOWUnder NDA
    €2.38M/mo→€2.62M/mo
    Monthly revenue · €M · 30 days

    +€245k extra revenue in 30 days — same SKUs, new channel mix.

    They were already a healthy 8-figure operator on Meta. We layered native (Taboola + Outbrain) on top — not as a replacement, as a parallel buy. Total sales jumped from €2,380,565 to €2,625,046 in the first 30 days. Store conversion climbed from 6.17% to 6.78% (+10%) because the native-warmed traffic landed with intent already built.

    “Pure additive — Meta numbers held steady the whole time.”
  • SHAPEWEAR DTC · USA + INTL · 30-DAY WINDOWUnder NDA
    $60k/day→$100k/day
    Daily spend · €k · 90 days

    From $60k/day to $100k/day in 90 days — €9.7M total revenue.

    Mid-7-figure operator stalled at $60k daily on Meta. Native opened headroom: in 90 days daily spend reached $100k+ (peak €103,379 on Jun 26), total Shopify sales €9,716,841 (+28%), and store CR climbed from 4.46% to 5.49% (+23%). The mix held — Meta revenue never dropped a euro.

    €9.7M90-DAY REVENUE
    +28%VS PRIOR PERIOD
    5.49%STORE CR (+23%)
Behind the numbers

The case study we don’t put on the homepage.

The exact angle that broke the auction open. The two-line advertorial headline that flipped CPL by 60% in a week. The offer math the founder doesn’t want competitors copying. We pulled it into a 22-minute behind-the-scenes video — for operators serious enough to put native to work.

  • The angle, written out
  • The week-by-week scale curve, narrated
  • The three things we would have done differently
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02 / LEAD-GENERATION

Lead-gen operators.

See the lead-gen playbook →
  • FINTECH LEAD-GEN · USA + UK · LIVE SINCE 2025Under NDA
    $84 CPL→$31 CPL
    Monthly CPL · 4 months

    Cut CPL by 63% — and lifted SQL conversion.

    Their Google leads were costing $84 and the auction kept tightening. We built a three-step editorial funnel, ran it across Taboola and Outbrain, and cut CPL to $31 in four months — while SQL conversion went from 18% to 26%.

    63%CPL REDUCTION
    26%SQL CONVERSION
    4.2×PIPELINE
  • INSURANCE LEAD-GEN · USA · LIVE SINCE 2024Under NDA
    $58 CPL→$19 CPL
    Monthly CPL · 5 months

    Two-thirds off CPL, same daily volume.

    Their AdWords account was capped. We rebuilt the angle as an editorial 'three things to check before you renew' piece and pushed it through Outbrain and MGID. SDR team called the result 'the cleanest pipeline we've had in a year.'

    “Best leads we've ever paid for.”
  • HOME SERVICES · CONTRACTORS · USAUnder NDA
    8.4× pipeline
    Pipeline multiplier · 7 months

    Built the funnel they couldn't build themselves.

    Generic Google forms weren't qualifying. We ran editorial pre-sells that walked homeowners through the renovation process step-by-step. Leads came in better-educated and 2.3× more likely to book the estimate.

    “We tripled close rate without changing the sales team.”

03 / AFFILIATES

Affiliate operators.

See the affiliates playbook →
  • NUTRA AFFILIATE · MULTI-7-FIG · LIVE SINCE 2025Under NDA
    $0.72 EPC→$1.38 EPC
    Weekly EPC · 6 weeks

    EPC lifted 92% — same offer, same payout.

    He'd hit a wall on Outbrain at $0.72 EPC for months. We rewrote the advertorial from a blank page, opened a direct line into MGID's tier-1 inventory, and ran 14 thumbnail variants in week one. EPC climbed to $1.38 in six weeks.

    92%EPC LIFT
    2.1×DAILY SPEND
    6 wksTO GET THERE
  • SWEEPS AFFILIATE · INTL · LIVE SINCE 2024Under NDA
    $0.38 EPC→$0.94 EPC
    EPC progression · 7 weeks

    From weekly bans to compliance-safe scale.

    They were burning accounts at a frantic pace on Meta. We rebuilt the angles native-first, cleared compliance per network, and stopped getting pulled. Daily spend grew 4× without a single account ban.

    “First time in two years we didn't lose an account.”
  • FINANCIAL OFFER · TIER-1 GEOSUnder NDA
    $1.10 EPC→$2.15 EPC
    Weekly EPC · 9 weeks

    Tier-1 traffic, sub-dollar CPC, $2+ EPC.

    Forex was getting harder on every network — except for operators who knew the angles. We tested 12 advertorial archetypes, found two that flew, and scaled across Yahoo + Outbrain. EPC hit $2.15 in week 9.

    “Best quarter we've had in three years.”
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