Scaling native ads isn’t about simply increasing your budget. If you do that without a structure, you’ll end up with inconsistent results that rise and fall like a roller coaster.
To scale successfully, you need a plan, a clear framework, and a testing process based on real data. Here’s the exact method we use at Native-Advertising.net, refined over more than 10 years of running campaigns on platforms like Outbrain, Taboola, and Newsbreak.
Why Most Marketers Fail at Scaling Native Ads
Many advertisers launch their campaigns with just one advertorial and hope it will perform. The problem? The chances of finding a winning advertorial on the first try are almost zero.
Even experienced marketers can’t predict which advertorial will be the best. The audience decides and you need enough data to let them. That’s why testing multiple variations from the start is critical.
Start With Three Advertorials Per Campaign
Our minimum recommendation:
3 advertorials per campaign
Each gets 33.33% of traffic initially
After a few days, check the data:
Highest CTR (click-through rate)
Highest conversion rate
Turn off the underperformers, and focus your budget on the winning advertorial. This is your data-driven foundation for scaling.
Use Multiple Marketing Angles
A marketing angle is the perspective or problem point you address. Your product probably solves more than one problem, each of those problems can be a separate angle.
Examples of angles:
Different demographics (seniors, young parents, busy professionals)
Different pain points (cost savings, convenience, health benefits)
Different emotional triggers (fear of missing out, pride, relief)
We usually start with three distinct marketing angles, each with its own set of creatives and advertorials.
The Three Core Advertorial Types to Test
Within each angle, we test three main advertorial formats.
1. Editorial
Looks and reads like a news article from a trusted publication.
Builds authority using the credibility of the site it appears on (e.g., MSN, CNN, Business Insider)
Ideal for audiences browsing news sites, as it blends naturally into the reading experience
2. Blog Article (POV Story)
A personal, first-person perspective from someone who has used the product.
Example: “I’m Steven, 65 years old, and here’s how I solved my hearing problem”
Should look amateur and authentic, not overly polished
Works because it feels relatable and genuine
3. Listicle
A ranked or curated list of recommendations.
Example: “7 Gifts Your Partner Will Actually Love”
Great for comparison formats, ensuring your product ranks as the top choice
Can include affiliate links for upsells or cross-sells
The Testing and Scaling Structure
Here’s how the process works when we onboard a new client:
Choose three marketing angles
Create three advertorials per angle (editorial, blog, listicle) — 9 total
Run ads equally across all variations
Identify the winners by CTR and conversion rate
Example: If the winning ad features “Steven, 65,” test a version with “Dana, 59” or a family scenario
Create “lookalike” advertorials
Scale the winners and repeat testing
By constantly iterating with lookalike variations, you can keep improving performance and profitability, even after you’ve already found a profitable advertorial.
Why This Framework Works
Data-driven decisions: No guessing which creative will win
Diverse targeting: Multiple angles hit different audiences and needs
Continuous improvement: Lookalike testing ensures scaling without creative fatigue
Platform-agnostic: Works on Taboola, Outbrain, Newsbreak, and other native ad networks
Ready to Scale Your Native Ads?
If you’re running native ads and want a proven system to scale profitably, our team at Native-Advertising.net can help. We’ve managed millions in ad spend and know exactly how to structure campaigns for maximum ROI.
Work with our native advertising agency and let’s build your scaling strategy together.